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Doublethink in "1984"—"to tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient"—sounds remarkably like what may have been going on in Downing Street in recent months.
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That sounds inconvenient, but not unreasonable.
Changing your passwords every two hours may seem exhausting, but trust me — it is way more inconvenient than it sounds.
On-Mountain Dining At Big Sky most services, including food, are at the base area, which isn't as inconvenient as it sounds.
"Sounds too inconvenient".
These groups offer a good example for journals to follow when subjected to organized bullying from contrarians trying to censor sound but inconvenient research.
Which all sounds a bit inconvenient, but from an economic perspective could be a bit worse than that.
Discounting inconvenient facts is not a sound basis for policymaking.
And being inconvenient is not usually a sound marketing plan.
Yet mayors and governors have little choice but to deliver inconvenient truths, even if afterwards they sound like inflated warnings.
It's also important for journals to stand behind sound research that contrarians may find inconvenient, like Lewandowsky's, Michael Mann's, or our consensus paper.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com