Using the findings of the evaluation, the company put together a new three-year strategy, which included the shift from ownership to a producer-run foundation.
And Sapient Nitro becomes the global creative agency for the Dove brand; the changes include the shift of some Dove assignments to Sapitent Nitro from TBWA.
Given the guest list, the topics are naturally big and ambitious, including the shift in global power from West to East (and south), nuclear proliferation and climate change.
TBWA becomes the global creative agency for Whiskas; the changes include the shift of creative assignments in Latin America to TBWA from BBDO.
On Tuesday Wong described variations changes in the institution of marriage in Australia, including the shift from religious to civil marriage ceremonies.
These changes included the shift to a public company structure, a move that limited Goldman executives' personal exposure to risk and shifted it to shareholders.
Salaries range from about $47,000 to $81,000 now, not including the shift differentials or additional longevity payments of 3 percent to 11 percent for any officer who has worked five years or more.
On that logic, 3-D is part of an aesthetic evolution that has included the shift from medieval fixed-point perspective to illusionism in Renaissance painting.
The changes include the shift of Snickers in the United States to BBDO from TBWA/Chiat/Day, New York, part of the TBWA Worldwide unit of Omnicom, and the shift of Mars in Australia to BBDO from Sapient Nitro, part of the Sapient Corporation.
The changes include the shift to commercial ratings from program ratings, which advertisers had long sought, and the measurement of viewership based on "live plus three" — counting live viewership along with three days' worth of playback of recorded programs.
