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Include key information upfront and begin with the end in mind – a time poor website visitor is looking for instant clarification they are in the right place.
A checklist reminding scientists how to design and report their work has been published following concerns that many are failing to include key information that would allow others to judge how worthwhile and ethical their research is.
It called for a one-stop-shop for information to help older people choose the right home, and for local authorities to publish directories that include key information on what services they're obliged to provide, a list of care homes in the area and what they offer, prices and whether additional top-up payments are needed.
The invitation itself might include key information about the project and purpose of the group.
It would require that those sending letters asserting patent rights must be truthful and include key information about the patent and the nature of the alleged violation.
Include key information - personal details, including name, address, phone number, email address and any professional social media presence should be clear.
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By including key information up front you can convince the user to read on rather than exit to another information source.
The site provides clinicians and families an aligned resource, including key information on epilepsy syndromes, medication usage and adverse effects, safety (sleep deprivation, water sports), driving, pregnancy, psychosocial impact of epilepsy and coping skills.
A descriptive chart was created for each study including key information such as: author, date, country, methodology, results, quality and limitations (Additional file 2).
The data set also includes key information on body weight and height, as well as changes in body weight during the period between sampling.
The system can be customized to include key guest information, like checkout time or pool hours; allows guests to request services like housekeeping or room service; and can be configured to control "smart" hotel room functions, like adjusting the thermostat or raising the blinds.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com