And while it's true that record sales count for less than 1% of overall music consumption, what's interesting is that buying vinyl is no longer the preserve of 12-inch mad DJs – the biggest growth area for vinyl is actually in country music, a genre not normally associated with the extended DJ Headcrab remix.
On Sunday ratings for "Mad Men" inched up slightly, compared with a year ago, as 2.9 million viewers watched the start of the fourth season, a record for a premiere of that AMC series but just 100,000 more viewers than last year.
Everything means something on the internet after Mad Men, every inch of skirt; every coffee cup is a signifier, a warning or memory.
Two lanes are expected to accommodate three cars, or even trucks, abreast, even if it means scraping through, hooting like mad, with only inches to spare on either side.
But, from the corner, and after a mad scramble in the box, Pereira scrambles the ball home from an inch out.
If you were to go by broadsheet column inches, you'd think everybody was glued to Mad Men, whereas the drama barely makes a dent in terms of viewing figures.
We now know that like the British during the blitz, we are not going to give an inch and will go right on living our mad, overbooked, overburdened, dizzy, neurotic New York lives to the fullest.
While Mad Men has had plenty of column inches in the Guardian, Breaking Bad has been unfairly denied the limelight.
At six you hid in the attic Scrawling half-inch creatures Scarlet word balloons jostling their lips, Radiant ciphers no one could tell Your imaginary friends, Susie Kali with corkscrew curls, Mad Thoma axe in hand.
I am the most over-the-top, over-paranoid mom ever and I was so mad at myself that this happened literally inches away from me!
People who don't follow these things inch by inch could be forgiven for thinking they're going mad.
