He catalysed not one but two generations of Manchester United players, making them realise what could be achieved through incessant practice and thinking so far outside the box that you didn't even know where the box was, and what the hell's a box anyway.
But on an individual level, what if this type of incessant positive thinking is exactly what's keeping us from achieving our goals?
You may be forgiven for thinking that the incessant rain, endless queues at passport control and gridlock on the roads might have been enough to put people off coming to Britain.
The prospect of a rogue nuclear-armed Iran on his border, an ancient rival with whom his people have fought incessant wars for a millenium what is he thinking?
I don't think it does, though I am a little concerned that addicts will come away thinking that if they're not exactly like Brandon, living in this incessant, day-to-day way, then they don't have a problem.
And thinking, thinking, thinking".
Because yes, when I am pregnant, and struggling with insomnia, heartburn, incessant peeing, back pain, leg pain, and the myriad of emotional and hormonal internal battles, let me assure you: I am totally thinking about my hair.
Thinking, thinking, panicking, thinking.
After the incessant plaudits for the forward-thinking, superlative state of German football over the recent weeks, it was almost refreshing to see the Bundesliga sign off with a defiantly back-to-basics, madcap Saturday high on tears, comedy defending and drama.
