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Incentive spending was roughly flat with November.
G.M. said its overall incentive spending did not decline.
The Times analyzed more than 150,000 awards and created a searchable database of incentive spending.
Autodata said the early indications were that incentive spending crept up in May for both groups.
Mr. Ballew said he expected incentive spending to increase in the second quarter.
Incentive spending by automakers, which included cash-back rebates, subsidized financing rates and other deals, was down.
Similar(10)
Colonel Drinkwine has also dangled financial incentives, spending thousands of dollars to fix some schools and a hospital.
According to Edmunds, combined incentives spending for domestic manufacturers averaged $3,108 per vehicle sold in January 2010; European automakers averaged $2,611 per vehicle sold; Japanese automakers $1,563 per vehicle sold; and Korean automakers $2,096 per vehicle sold.
These innovations will likely orient around meta commerce services like merchant loyalty / incentives, spend management and consumer to consumer.
Market Match, generally capped at $10 a week per shopper, served 38,000 families last year who, using just $237,000 in incentives, spent more than $1.5 million at 150 California markets, according to Roots of Change.
Under the incentive, productions spending more than about $32 million can claim a rebate of 20%, up to 80% of their total budget.
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