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The X PRIZE was trailblazing the incentive prize model; even from the word "go" it couldn't be dismissed.
But what really made this project feasible was an unexpected opportunity: the Google Lunar X Prize, the search giant's twenty-million-dollar incentive prize for a private company to launch a robotic spacecraft that lands on the moon, travels across the surface, and transmits back two "Mooncasts" by December 31 , 2015
The Act is usually seen as one of the first examples of an incentive prize.
Determining longitude at sea was discovered through an incentive prize set up by the British government in the 18th century.
But he speaks approvingly of Tapbots' strategy, which is precisely the sort of behaviour the incentive prize was designed to elicit.
Asked why Mary Kay didn't offer its trademark pink Cadillac as a sales incentive prize, as it does in the United States, Ms. Eustace said: "We'd love to, and eventually we might.
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In more recent times incentive prizes have fallen out of favour.
Those contests point to the power of incentive prizes to attract ideas and skills from unlikely sources.
Until recently, the only arms of government allowed to create such "incentive prizes" were NASA, the space agency, and DARPA, a research arm of the defence department.
Thomas Kalil, a science adviser to Barack Obama, acknowledges the pitfalls but insists that incentive prizes offered by governments can work if well crafted.
As a result, there is a surge in incentive prizes (see chart).In this section And the winner is… Game not over Flying rivets Secrets from the deep Hard to stomach ReprintsLost at seaSuch prizes are not new.
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