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He specialized in trademarks, advertisements, annual reports and book jackets for clients like Exxon, General Electric, I.B.M., Westinghouse and Doubleday.
When the dot-com bubble burst, people lost interest in trademarks that use "Internet" or "global computer network," once two of the most popular terms, according to Dechert.
From 2003 he owned a 30 per cent stake in a German company specialising in trademarks that distributes merchandise carrying the Kalashnikov name, including umbrellas and knives – and, from 2004, Kalashnikov vodka.
He acknowledged that courts had recognised the use of colour in trademarks in the fashion industry before, but only in patterns with multiple designs such as the Louis Vuitton logo or Burberry check.
"I specialized in trademarks, and I realized, 'Wow, I could own the radio station and one day it could be beamed all over the world,' " Mr. Chetkof said in his office, a riot of old guitars and music memorabilia.
Goodwill isn't the only sketchy asset that investors have to keep an eye on: Thermo Fisher has another $7.5 billion in intangibles, including $4.7 billion attributed to "customer relationships," $1 billion in "product technology" and $696 million in trademarks.
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In trademark fashion: By running away.
Incongruity acts as a similar beacon in trademark-infringement cases.
Enjoy is larded with good lines in trademark Bennett style.
Smallish, courteous, very handsome, Redford is dressed in trademark black.
After Oxford he went on to specialise in trademark law.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com