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Major companies like Microsoft and Sony are playing catch-up in thinking of potential customers not as gamers but as everyone.
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Future work in this area is needed to carefully examine how adolescents understand and interpret the questions being asked of them to ensure they are thinking of potential self-injurious behaviours in the same way experts in this field are.
Perhaps thinking of potential new readers, Ricks makes the book a seductive primer in his own methods.
As President Bush draws up plans to deal with Afghanistan, apparently the first target in the war against terrorism, he must do a better job than some of his predecessors in thinking through the potential consequences of American intervention.
"Customers just need to understand that software vendors themselves are still thinking in terms of potential and have not yet fully activated AI/ML services as specific applications.
"The government has done a poor job in thinking through the potential effects of this prosecution".
Social networks morphing into social commerce outlets in their own right (thinking of the potential of a site such as Pinterest, for instance, or Instagram) is a threat to Amazon as a central e-commerce hub.
The following year saw the completion of the Symphonic Song, Op. 57, which Prokofiev's friend Myaskovsky – thinking of its potential audience in the Soviet Union – told him "isn't quite for us ... it lacks that which we mean by monumentalism – a familiar simplicity and broad contours, of which you are extremely capable, but temporarily are carefully avoiding".
You can't be thinking of the potential negative outcomes of playing the ball wide or keeping the ball in hand.
In terms of potential revenue streams, Kaljundi says the thinking is part targeted advertising, part affiliate fees related to some content types like movies, music and books.
The first exposure principle is implicit in the theory of potential outcomes and counterfactual thinking (10, 11).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com