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Johnson found a corporate calling, in the luring of companies to inner-city communities, creating commerce and jobs.
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Two minutes before halftime, Jones ran an inside route as Flacco stepped up in the pocket, luring the 49ers' safety.
About three-quarters of visitors to the huts go in the winter, lured by the prospect of snowshoeing and skiing in backcountry virgin snow.
The great democratization of the equity market, which began in the 1980s, lured small investors into the game.
Location can also be a major factor in the lure of raw-space lofts.
Even the rare ones that I only hatched in 10 km eggs show up in the lures.
Yet there is hope in the lure of the European Union for both Northern Cyprus and Turkey itself.
But they all serve to illustrate the dangers of too simplistic a faith in the lure of the market when nationalistic impulses flare up.
To the Editor: I really related to W.D. Wetherell's affinity for motel pools in "The Lure of the Chlorine" (July 6).
What the games do in "Gladiator," drugs do in "Traffic" -- which makes both films studies in the lure of mindless pleasure.
The demands of the individual -- in the lure of Dido's love and the indulgence of desire -- are potentially disruptive and must be controlled.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com