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Now it has come out swinging and brought some much needed big-name competition to Apple in the computer space at a time when PCs are in decline.
It must succeed to ensure a continued presence in the computer space and convince people to update and not just stick with Windows 7. Early signs are positive, but it will be when your average Windows user hits that tempting "upgrade" button and it all goes smoothly that Microsoft will have won.
"I think [our investors] saw an opportunity in the media space that was similar to what Apple discovered in the computer space 15, 20 years ago, what Tesla is seeing in the car space, what even HBO saw in the TV space," Mr Watson says.
"In the computer space, the entire segment needs something to happen to get out of the slump," said Rob Enderle, an analyst with Giga Information Group.
Similar(56)
A few decades ago, "innovation" implied a life-changing advance in technology: the transistor, the computer, space flight.
Observers then viewed eight Play-Doh models in physical space (not on a computer screen).
Apple is no longer a small player in the personal computer space, they're a massive player in the consumer electronics space.
Macs ("Arguably, we're the only company innovating in the personal computer space").
There hasn't been a new paradigm in the personal computer space for some time.
"We're frustrated by the lack of innovation in the computer hardware space, though, so we're jumping in," the listing read.
"I think they have a fundamental strategy," Mr. Chu said of Dell, "that will result in them becoming more important, rather than less important, in the computer systems space".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com