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Products are available only online for now, although there have been discussions about a shop in Antwerp and there are plans to open in-store shops at established retailers.
In the last decade, Chanel has continued to grow, introducing Allure perfume in 1996, a sports collection, a watch line and a fine jewelry collection sold in 200 Chanel boutiques and in-store shops.
The INC name has become strong enough to license to Japanese retail behemoth Kosugi, which in March began opening the first of 30 in-store shops, all of which will sell INC fashions.
"Even our mannequins are different," Sodi says of the custom-made display mannequins that pepper her 300 in-store shops.
In store shopping or at home?
"There's an interesting opportunity to innovate the in store shopping experience," he tells TechCrunch.
I have spent rather a lot of time in stores (shops) this week.
But it does offer a glimpse of a possible outcome for in-store shopping.
"It's not so much a question of in-store shopping, but a question of in-store experience".
Yet another change will be the obliteration of any remaining divide between online and in-store shopping.
After a Thanksgiving weekend that set records in terms of sales, in-store shopping has dropped significantly in the two weeks that followed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com