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Siemon Scamell-Katz, founder of ID Magasin, the consumer researcher that worked with Unilever and the convenience-store chain, says retailers and in-store marketers will sell more stuff when they learn what consumers notice when they are blitzed with product come-ons.
This is an increasingly important area of focus for app store marketers, as search position and rankings play a bigger role in getting an app found by an app store's end users.
Many store marketers are recognizing that today's young shoppers are looking for trendy new looks and fabrications, particularly in jeans, and are stepping up to address this demand.
Insignia claims News America tried to freeze the smaller company out of the in-store ad market by unfairly disparaging Insignia's products to marketers and retailers, among other gripes.
For example, 54% of people surveyed are not comfortable with marketers tracking their in-store purchases for the purposes of targeted marketing.
So what does 2017 have in store for us social media marketers?
"Brand marketers need to have in-store advertising executed nationally rather than regionally".
Consider repairmen who can send pictures to consult with the home office or marketers keeping tabs on in-store displays.
This seeming lack of impulse or "wants" buying is somewhat confounding since marketers are bombarding Millennials in-store and on every device all the time with every conceivable type of 'deal' one could imagine.
Through its partnership with Datalogix, Facebook says it can now give brand marketers data on the actual in-store sales that their ad campaigns on Facebook have generated - a more useful piece of feedback than total clicks.
By tapping into what's happening "now" with a customer, location allows marketers to deliver personalized and relevant in-store experiences in ways never before possible.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com