They joined a lengthy list of top executives of large agencies who have recently left to open their own shops, take ownership stakes in smaller agencies or, in some instances, quit advertising.
However, the scale of home-visit nursing agencies has remained small (the average numbers of nursing staff and other staff were 4.2 and 1.7, respectively, in 2011) and financial performance (profitability) is a concern in such small agencies.
The pressure of speed-to-market in today's competitive ecosystem also works in favor of small agencies.
Jean Kondek, who recently retired after a 30-year career in advertising, recalled her anger when an administrator in a small agency called a meeting to dress her down in front of co-workers for not following agency procedure in a client emergency.
The Surface Transportation Board was ranked No. 1 for small agencies in the latest Best Places to Work in the Federal Government rankings.
In many respects, technology has become the great leveler in advertising and lets small agencies compete with big agencies.
Hundreds of small agencies in the South, led by Texas and Florida, are poised to gain at least 50percentt.
He has other small agencies in his sights, too, including the advocate for residential and small-business utility customers, the Department of Rural Affairs and so on.
Since the beginning of the year, for example, Publicis has acquired four small agencies in Britain, each of which brings a specific area of expertise.
