Despite strong improvement in penetration and density in the last 10 years, India largely remains an under-penetrated market.
"Are we making steady progress in penetration?
That's when you'd expect significant upticks in penetration, because that's the biggest month for buying.
Wasps began with verve but, Nathan Hughes aside, they lacked in penetration.
Guus Hiddink's men were jittery at the back while in attack their play was sluggish and lacking in penetration.
Though he could still turn in the occasional outstanding performance, his bowling declined in penetration and his batting in consistent judgment.
The gap in penetration between banking and mobile telephony is a gauge of the latent demand for electronic-payment services, he says.
The study noted that Mexico was at the bottom of the rankings among O.E.C.D. countries in penetration for fixed, mobile and broadband markets.
Barcelona's attacks multiplied in frequency and increased in penetration, with Lionel Messi's drive turned past the post by Júlio César on the half-hour in the home side's best moment of the first half.
Liverpool only threatened when behind to goals from Chico Flores and Nathan Dyer, with Suárez glancing home a Gerrard free-kick to offer belated hope, but a third in stoppage time from Jonathan de Guzmán underlined the difference in penetration.
Between those dates I had worked my way through scores of books on the subject; and while I might have gained in knowledge, I had gained nothing at all in penetration.
