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Facebook tracks users in order to target advertising.
In order to target consumers effectively, it is helpful to consider different types of Digital Tribes and their characteristics.
Social class and status are used routinely - concepts from sociology - in order to target 'segments' of the population.
"We have concerns that Islamist extremists are deliberately getting custodial sentences in order to target vulnerable prisoners.
In 2000 and 2004, campaigns used consumer data to work out simple correlations in order to target voters.
Business has taken off since it ditched its strictly no-frills image in order to target wealthier flyers.
Other experts said more research was needed to identify the deadliest components of pollution in order to target control measures more effectively.
The Obama administration is also busy going after reporters to discover their sources and convening grand juries in order to target journalists and news publishers.
Sussex police had received intelligence that the neo-Nazi National Front had set up a chapter in Saltdean in order to target the Deghayes family.
He saw that consumers could just click on what they wanted to read, and that advertisers could track users in order to target ads more precisely.
As a company we are looking to gather data and analyse patterns across the organisation in order to target resources, improve services and maintain placement stability.
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