Are these young people harbingers of a future in which linear television eventually withers away?
We can do it in traditional linear television".
"Discovery of content isn't what it was in the linear television world," Mirabelli said.
It's happening every day in the traditional linear television business, according to Turner's EVP of Client Strategy & Ad Innovation.
"We deliver in-depth exploration of a subject in a way that traditional linear television is not willing to do, at least in the United States.
The company has had success in moving from a linear television business to a more diverse model of video distribution, while the acquisition of Businessweek gave Bloomberg an editorial cachet it historically lacked.
"The fact that we can now apply data and analytics to linear television in ways that have never been done before I think is an enormous opportunity for both our clients and our agency partners to get on board," Strober says.
In addition, the service will deliver Disney content to consumers the way they want to watch – via apps, on-demand, and in a different format than with linear television.
