Francesco Fiordelisi, a Pininfarina spokesman, said in an e-mail, "its exclusivity and development on the basis of a production car (the Ferrari 458 Spider) sets the Sergio in the tradition of the great Pininfarina custom-made cars specifically designed for 'special' clients.
It is odd to live in a democracy and to see how it often defines pleasure in terms of its exclusivity.
It's a reasonable objection, but consider Ferrari: It sold 7,318 cars in 2012 and says it will restrict output in 2013 to less than 7,000 to "keep its exclusivity" – in other words, it must adapt to the slowing demand in Europe and, perhaps, Asia.
However, wealthier customers deserted the brand in droves as its exclusivity was worn away, and Guerlain is now investing heavily in high-end, bespoke perfumes in an attempt to regain brand equity.
Fez was released on April 13 , 2012and sold 200,000 copies in its yearlong exclusivity to the Xbox Live Arcade platform.
But in 1996, as its exclusivity waned, Le Club moved to the Waldorf-Astoria.
Once the gilded retreat of the Vanderbilt family, Sea Gate, like other gated communities in New York, preserved its exclusivity with the promise that the residents would assume the costs of community upkeep, maintaining their own streets, parks and sewer systems and even fielding the distinct Sea Gate Police Department.
Certainly, it's produced enough revenue for Amazon to defend its exclusivity of it in the courts, at great cost.
The risk to Vuitton, in turn, is that it could fall out of fashion or lose its exclusivity in the eyes of consumers.So far there is no sign of fatigue with the brand.
