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Less clear is what initially leads firms to invest in intangible assets.
They are not up to speed in incorporating investment in intangible activities such as R&D.
At first, as Amazon added more building blocks to its toolkit, the world changed in intangible ways.
Employee satisfaction and equity prices," Journal of Financial Economics, 101, 621-640, documispricingrinintangibleassetse assets.
Companies do not currently treat R&D and comparable investments in intangible assets as balance sheet items.
In the most classic cases, they invest in intangible technological or marketing assets that they can scale across national borders.
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But now businesses increasingly invest in intangibles.
Some Western legal systems still deny the possibility of property in intangibles.
As with so many protracted conflicts, this one is rooted in intangibles.
The Yankees' baseball people still measure Jeter's value in intangibles.
Neither markets nor managers accurately value investments in intangibles like R&D, studies show.
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