You can see it in the way the Motion Picture Academy has its Oscar presenters announce, "And the Oscar goes to... " rather than "And the winner is... " You can see it in the increasing emphasis in education on the theory of multiple intelligences, which rewards students who might not otherwise be rewarded by the traditional intellectual yardsticks.
In light of the HIV epidemic in South Africa, increasing emphasis is being placed on the promotion of condom use, especially among teenagers, for both STI and pregnancy protection [ 19].
In orthopaedics, increasing emphasis is placed on patient-reported outcome of the surgery, patient satisfaction and quality of life, and not solely on the technical success of the surgical procedure and the surgeon's rating of the outcome.
In China, in recent years increasing emphasis has been placed on research on natural products and traditional Chinese medicine (TCM).
A variety of techniques have been used to grow cells in vitro with increasing emphasis on 3D matrices in order to overcome the inherent difficulties associated with 2D culture.
In recent years, increasing emphasis has been placed on the engineering of population-level behaviors using cell cell communication.
In recent years, increasing emphasis has been placed on recycling spent hydroprocessing catalysts due to environmental regulations which list them as hazardous waste materials.
In recent years, increasing emphasis has been placed on the importance of collaboration within multi-disciplinary healthcare teams, so as to facilitate holistic patient care and thus allow improved treatment outcomes.
Training of the non-technical (social and cognitive) skills that are crucial to safe and effective management by teams in emergency situations is an issue that is receiving increasing emphasis in many organisations, particularly in the nuclear power industry.
Improving the quality of respiratory care is also highlighted, both as a means of reducing referrals and admissions and also in line with the increasing emphasis on chronic disease management in primary care [ 24].
