Similar to YouTube, Tudou shows user-generated videos as well as licensed and in-house content.
By creating in-house content, social Web sites can increase the amount of time that users spend on their sites, thereby increasing their value to advertisers.
Which leads to the third part of the rescue plan: the use of exclusive in-house content for premium broadband services.
Salmon, who is currently the BBC's director, England, having overseen the set-up of its BBC North complex in Salford, will be responsible for the entirety of the corporation's in-house content production.
Such a radical about-turn in the use of in-house content may not be enough to salvage AOL, even if it happens but it is about the best chance the company has.
So Entertainment Weekly reviews all studios' films, and AOL Music will offer music from non-Warner labels too.Indeed, parts of the empire are prickly about the very idea that they might favour in-house content.
Based on the questions that candidates say they're being asked in interviews, it seems like Snapchat is investing a lot of resources in its Stories and in-house content creation.
Adam Crozier, the ITV chief executive, has identified a "creative renewal" of in-house content business ITV Studios, which makes shows such as Coronation Street, Emmerdale and Channel 4's Come Dine With Me, as critical to delivering his five-year transformation plan and reducing the broadcaster's dependence on advertising revenue.
"We're looking at things like in-house content… original content.
Oculus' in-house content team has tight links to the world's largest social network through its parent company, Facebook.
