The usual suspects, the top seeds, the entitled programs, usually make it to the Final Four, but this is the best day of the tournament (forgetting the play-in gimmick earlier in the week).
"To engage in gimmicks would be a terrible mistake".
In a show by almost any other designer, the styling would have seemed ludicrous -- a confirmation of popular suspicions about the inanity of fashion with a capital F. But Ms. Kawakubo doesn't traffic in gimmicks; in recent seasons she has been conducting a dialogue with herself about the ways women should and should not subvert the femininity society demands of them.
Swift's girl squad of real-life friends and associates is, of course, something of a marketing gimmick (a pop star who engages in gimmicks – who would have thought it?) But to hold her stage production up as a totemic symbol of the hollow nature of modern female relationships seems somewhat unfair.
But the ensemble numbers look better, and without giving in to gimmicks, the whole production is more of a show.
You might think we've outgrown such stuff here in the age of universal suffrage and women's rugby; the frail-sex-in-jeopardy gimmick seems a bit retrograde.
Out 17 August Estimated budget Unknown In-cinema gimmicks 2D and 3D and (as ever with Pixar) the feature will come preceded by a freebie animated short.
Out 22 August Estimated budget £125m In-cinema gimmicks No 3D, says director Len Wiseman, for fear of his film looking "overtly futuristic".
For the most part, after you have taken in the central gimmick in these pieces, there is nothing to interest the mind or the eye.
This is not a hat-tip to Apple's marketing, who still managed to throw in a little gimmick in the form of a stage concert with John Mayer.
So let's throw in every gimmick we can think of — coldhearted father, tentative romance, tidy lessons in racism and sexism, cruel authority figures, labored catchphrases — to make sure everyone realizes what a dandy story it is".
