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"I WANT a 'wow' factor as you walk in," explains the head of Metro Bank, Vernon Hill, standing in the lobby of his flagship Holborn branch in central London.
It commits the government to a "holistic strategy" (laws to keep undesirable ones out, permits to let desirable ones in), explains the "migration narrative" (everything is under control) and promises "branded communication and tool kits" (pieces of paper for PR people to parrot from).
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And it is weakest in explaining the bigger picture.
Flowers go far in explaining the appeal of Nello.
Demographers pointed to more than one factor in explaining the increase in Hispanic surnames.
No sports medicine experts pointed to performance-enhancing drugs in explaining the rise in hip injuries.
Cravath's memorandum outlining the payments was blunt in explaining the reason for the decline.
In explaining the delays, the city says costs have risen from $95.5 million in 2006 to $174 million.
In describing the operation, Dr. Reardon said, he was "bluntly honest" in explaining the risks.
The interesting part of the art of display is in explaining the why.
Some of the theories that prevail in explaining the red zone are unsurprising.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com