"There's a lot of opportunities for change in existing industries," says Joe Cortright, an economist at Impresa, a consulting firm in Portland, Ore., where traditional agriculture has in recent years evolved into boutique wineries and specialty-vegetable growers, extracting far greater value.
Economically, these five ocean plans delivered on average $60 million per year in value from new industries and retained value in existing industries, although some stakeholders bore losses and government spending did not decrease.
When glucose-based renewable resources are used as carbon source for an annual production capacity of 10,000 t microbial oil and zero cost of glucose (assuming development of integrated biorefineries in existing industries utilising waste or by-product streams) the estimated unitary cost of purified microbial oil is $3.4/kg.
"This problem is even worse than it looks because many workers in existing industries will be stranded on the wrong side of software-based disruption and may never be able to work in their fields again.
People suggesting to women who make games that they should go and make their own games elsewhere instead of trying to work in the existing industry.
And fifth, because Chegg is innovating in an existing industry, the company faces rampant competitive threats from both the old guard and new entrants alike.
Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Some fracking for shale gas is consistent with the 2C target, according to the study, but is dominated by the existing industry in the US, with China, India, Africa and the Middle East needing to leave 80% of their potential shale gas unburned.
More directly, it is aping an existing industry in Korea, where the ultra-wired population is already buying Meez-like "avatars" and placing them on its cell phone screens, Web pages and instant-messaging windows.
We want to work with grass-root talent alongside existing industry expertise in new and innovative ways.
