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Aides in each campaign say the states are very close.
The tally set off rounds of second guessing in each campaign.
The paid staff members in each campaign have a lot to say, and considerable control.
Out of the fog of war, Kennedy distills the crucial elements in each campaign that brought final victory to the Allies.
A decade after Proposition 13 it was $127m, as opponents in each campaign blanketed the airwaves and filled mail boxes across the huge state with propaganda.
This political action committee, with its own fund-raising now in full swing, has been one of the largest in each campaign cycle -- in the 1996 election it raised $5.1 million.
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That was particularly the case in negative advertisements, in which each campaign manipulated the images of its opponent to shadow or wash out his face for dramatic effect.
The differences in how each campaign is using its most valuable asset — the candidate — reflect competing strategies and styles.
The startup is also talking up the analytics side of the platform in that each campaign is fully trackable, enabling ROI to be measured and campaigns accountable.
In the next five days, each campaign will spend about $10 million on radio and television advertising in 17 to 22 battleground states.
With his wife in charge of each campaign, he won three landslide re-elections.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com