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Last week, after completing the most in-depth poll of his campaign, Mr. Kerry unveiled yet another theme for his candidacy: "Together, we can build a stronger America".
An in-depth poll of eight warrior-race members purchasing "Trekkies 2" revealed that 75% support Mr Kerry and 25% plan to vote for Satan.
Even if pollers do get through and persuade people to cooperate with an in-depth poll, taking these kinds of surveys to an increasingly mobile population is more expensive.
But more in-depth polling shows a different picture.
There should be more in-depth polling and less tracking polling.
That makes follow-up and in-depth polls, which are more valuable, less attractive.
But Lord Ashcroft's in-depth polling confirms that "come home to the Tories" appeals are wide of the mark for disaffected voters.
This bipartisan approach -- combined with a huge war chest, in-depth polling and reliance on sophisticated media consultants -- has redefined suburban politics.
He would not need to be so craven if he looked at in-depth polls showing that the public is not nearly as punitive as commonly perceived.
The briefing says its findings are based on "in-depth polling and focus group work" carried out to prepare for a snap election.
He recommends public financing for campaigns; delinking rating agencies and experts offering testimony from those paying for it; and using in-depth polls to gauge public opinion on key issues as a kind of shadow government.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com