Sentence examples for in consumer orientation from inspiring English sources

This paper aims to untangle the mystery by revealing ways in which the consumer orientation of the middle class has developed and how new elements in consumer orientation are tempered by a more traditional set of motives.

This is not to say, however, that Western consumers are indifferent to their children's and parents' welfare; rather, it should be understood in the way that the new consumer orientation in China has its distinct working mechanisms and cannot be considered as simply being imported or diffused from the West.

It would be arbitrary to regard the new set of consumer orientation in China as imported or diffused from the West.

This paper has examined the justification of taste among members of the middle class in Beijing and their underlying consumer orientation.

It may be argued that the consumer orientation deemed 'legitimate' differs in traditional Western and Chinese cultures.

In the context of globalisation and social change, consumer orientation of the middle class implies the impact of global consumer culture and 'Western' culture abundant consumer choices yield both autonomy and anxieties.

This paper focuses on the consumer orientation of the middle class in contemporary China, using the data from 30 interviews with middle class people conducted in Beijing.

The mechanism by which this consumer orientation was shaped will be explored in future research.

Wang (2007, 136) is more emphatic by arguing that the consumer orientation of the middle class is in a tremendous transition, from traditional frugality to modern consumerism.

However, this paper emphasises that the balance between various types of gratification in China differs from the West and the new set of consumer orientation is not the result of globalisation.

Given the consumer orientation of this post, I also ignored the changes in enterprise that consumer technologies are driving.