This performance is down to a huge acceleration in consumer interest driven by brand advocacy of their service.
"Although demand seems erratic" says Smith, "there is a strong growth in consumer interest over the last two years".
At the same time, the major industry players are preparing for the continuation of an explosive surge in consumer interest in wireless devices offering high-speed Internet.
"We have responded to the growth in consumer interest by bringing forward our product development schedule by approximately six months," the company said.
"They are definitely demonstrating that they are likely to be the disproportionate beneficiary of the shakeout in online shopping coming, even as there is an increase in consumer interest in online shopping," said Lauren Levitan, an analyst with Robertson Stephens.
He attributed the rise to a "perceived increase in consumer interest in wellness and tracking in general, and the expectation that at-home monitoring of all types of patients will be a bigger deal under the new accountable care organizations," as President Obama's health care law takes effect.
So far, that hasn't prompted quite the resurgence in consumer interest.
This shift in consumer interest in streaming media has not gone unnoticed by the traditional pay TV industry, either.
As a watermill and artisan bakery owner, I can attest to the exponential increase in consumer interest in "real bread" and heritage flour.
If we assume the Pre is in fact an attractive handset, this sharp decline in consumer interest points clearly to a marketing problem at PALM.
