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Pro: Comes with a built in catchphrase that everyone loves, "Heavens to Murgatroyd".
After being handed a shocking first round loss thanks to Jimmy Fallon's Nicolas Cage impression, the pair came back with a victory in Round 2. Then came the single greatest moment in Catchphrase history. .
Hugh Jackman and his "Eddie the Eagle" co-star Taron Egerton went all out during Monday night's game of Catchphrase on "The Tonight Show". After being handed a shocking first round loss thanks to Jimmy Fallon's Nicolas Cage impression, the pair came back with a victory in Round 2. Then came the single greatest moment in Catchphrase history.
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"She was incredibly magnetic and came with a built-in catchphrase".
Problems arise, however, with Hamish McColl's screenplay, which lacks the dry verbal wit and character of Croft and Perry's television scripts, settling instead for crowbarred-in catchphrases.
When overindulged in, catchphrases replace comedy, rather than supplement it.
The preternatural decadence of Keith Richards, the confessional wit of Stephen Fry and the sexual candour of Tony Blair may have met their match in a small creature with a thick Russian accent and an infuriating line in catchphrases.
What Sqezy lacked in conventional spelling wisdom it more than made up for in its catchphrase: "Easy Peasy Lemon Sqezy".
FLORHAM PARK, N.J. — When Rex Ryan was hired to coach the Jets in 2009, he insisted on running effectively, a philosophy that he captured in the catchphrase "ground and pound".
The sense of relief is captured in a catchphrase of pro-government types: "At least we are not Iraq or Syria .But at what price?
To those who believe that modern electoral politics can be summed up in one catchphrase – James Carville's famous 1992 advice to Bill Clinton that "It's the economy, stupid" – the message from this week's Guardian/ICM poll appears stark.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com