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That year, it doubled the scale of its beer business with the acquisition of Courage, bringing in brands including Foster's, Kronenbourg and John Smith's.
That makes it problematic to bring in brands.
They believe in brands.
History inevitably figures in brands with a heritage.
As trust in brands is eroded, people will place more value on recommendations from friends.
Asia's grand old conglomerates are evolving into focused multinationals and investing in brands and technology.
There was a school in London, in Brands Hatch, called The Racing Stables.
Yes, there are differences in brands of gasoline, but then again, there aren't.
There is nothing new in brands creating heritage, claiming a name, a title for their story.
"It is in brands' interests to say exactly what is done with peoples' data.
It specialises in brands and products which claim to meet high ethical standards.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com