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Unilever needed to capture more niches in "boutique" food brands.
These are sold in boutique outlets in shopping malls.
Bon Appétit: We're in the midst of an American boom in boutique cider-making.
Accommodation will be in boutique hotels and guesthouses throughout the holiday.
Empirical findings deepen understanding of architourism through examining how 'producers' create culturally authentic environments in boutique hotels, and how 'consumers' utilise hotels to experience local cultures.
But a lot of younger architects don't want to design doorknobs in boutique hotels anymore.
When I travel to major cities, I prefer to stay in boutique hotels.
"I was interested in seeing it because it sounded like a new approach in boutique hotels".
What would Bill see? Sudden presence of liveried guards in boutique windows.
"In the next few years," she predicted, "there will be a boom in boutique hotels".
The laid-back, small-scale life has also made Hua Hin Thailand's pioneer in boutique hotels and spas.
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