The brand campaign includes, in addition to the print ads, three television commercials, one of them 60 seconds long.
In addition to the print run there will be an online presence at DistillMagazine.com, where you can buy the international magazines referenced.
The campaign, with a budget estimated at $3 million, includes, in addition to the print ads, a special Web site, or microsite, and digital ads.
Mr. Baldessari designed the ICI logo on the inside pocket and the metal key charm with a replica of his signature, in addition to the print on the face.
In addition to the print ads, other efforts include public relations; product placement on television shows like "ER," "Two Guys and a Girl" and "The Practice"; extensive point-of-sale and sponsorships in special events like the Grammy Awards and the fashion show Seventh on Sixth in New York.
In addition to the printing cost, if we were to add the cost of storage and maintaining these currencies through ATMs alone, the cost of printing and distributing cash constitutes about 0.2% of India's GDP.
The telephonic intervention group received up to 10 telephone calls from a health educator, one call every 4 6 weeks, in addition to the same print diabetes self-management education materials that were sent to the print (active control) group.
The campaign includes, in addition to the commercials, print and online ads; the commercials can also be watched online.
The campaign includes, in addition to the microsite, print advertisements, ads online and a prominent presence in social media outlets like Facebook and Twitter.
The campaign, with a budget estimated at $15 million to $20 million, includes, in addition to the commercials, print advertisements, in magazines like Bon Appétit, Cosmopolitan, Esquire, GQ and InStyle; a presence in social media, led by a coming redesign of the brand's Facebook page; and a Kahlúa application for mobile devices.
In addition to the mesmerizing prints and works on paper reflecting her immersion in books, calligraphy and Sufi poetry, the show includes recent sculptures based on Muslim prayer beads.
