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The demonstrators headed to the governor's building, which was adorned in a slogan that still said "Assad's Syria".
This news came wrapped in a slogan as snappy as it was simply put: "You say it, Xbox finds it".
Or, as Joss Whedon once put it, in a slogan that might apply to so many kinds of TV ambition, "Don't give people what they want, give them what they need".
It's a challenge for even the most creative and blue-sky-thinking marketing person: how do you sum up your amazing (or possibly not-so-amazing) country in a slogan of just four words or so?
In Preston Sturges's CHRISTMAS IN JULY 19400), Jimmy tries to get rich by entering competitions and eventually receives a telegram saying he's won $25,000 in a slogan contest.
The philosophy of Round One is epitomized not so much in the faded barbells or the dangling speed bag, but in a slogan scrawled across a wall poster: "Champions never take the easy way out.
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"A slogan is not a detailed plan," said Khan, a rhetorical punch that landed (in spite of being, in itself, a slogan rather than a detailed plan).
They even inspired movies like Preston Sturges's "Christmas in July 194040), in which a clerk is tricked into thinking he has won the $10,000 grand prize in a slogan-writing contest sponsored by a coffee company.
MAXFORD HOUSE In "Christmas in July 194040), a young dreamer (Dick Powell) who works for Baxter & Sons Coffee is tricked by his co-workers into believing he has won the $25,000 grand prize in a slogan-writing contest for a competitor, Maxford House Coffee (modeled after Maxwell House, natch).
QUESTION FROM LINDA: Did he succeed in coining a slogan?
In Xi'an, a slogan on a billboard by the airport expressway says, "The Diaoyu Islands belong to China".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com