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You further refer to the evangelist Billy Graham as merely a firebrand polemicist caught in a readership battle between Christian publications.
Content that is hyper-focused on one, singular area can draw in a readership or consumer following faster than content that is too general.
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Colin was appointed a lecturer in the faculty of classics at Cambridge in 1969; a readership followed in 1988 and a personal chair 10 years later.
He was confirmed in post as a Lecturer in 1986, ascending to a Readership in 1999 and a personal Professorship in 2004.
More, introduced by Meredith in 1998, seeks a readership of older women.
This meant total sales of more than two million copies in nine languages, a readership enjoyed by few historians.
It was his memoir, I Saw Ramallah, published by Bloomsbury in 2004 in a translation by Ahdaf Soueif, that first won him a readership in English.
Now distributed in 50 cities to a readership of 3.8m, Metro presents news in a package that can be read, cover-to-cover, during a 20 minute commute.
"I love the idea of putting books on subscription," he said, "of having a membership in your publishing house, of having a readership invested in your books".
New writers who found a readership in the global marketplace began to command substantial advances.
The next Chekhov, Conan Doyle or Flannery O'Connor could struggle to find a readership in today's climate.
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