By tradition, the contest was anonymous, and a motto was required to identify the winner.
Ayer said that this remained a motto for him throughout his philosophical career.
In a slogan: constitution is not identity.
The Rinzai school summarizes this process of self-cultivation in four mottoes: "a special transmission outside of the scriptures," "no dependence on words and letters," "point directly into [one's] human mind," and "see into [one's] nature to become a buddha".
Consider, for example, the familiar motto of the McDonald's restaurants: 'You deserve a break today.' No distributor is explicitly mentioned in the motto.
In this way, Enlightenment philosophie became associated through Voltaire with the cultural and political program encapsulated in his famous motto, "Écrasez l'infâme!" ("Crush the infamy!").
While in the Netherlands, he endeavored to keep his address a secret and he changed locations frequently, in accordance with his motto, "who lives well hidden, lives well" (1 286*).
He adopted as his motto a famous line by Vergil"Labor improbus omnia vincit" (Hard work conquers all obstacles; Georgics 1.145).
His literary encounter with Sextus produced a decisive shock: around 1576, when Montaigne had his own personal medal coined, he had it engraved with his age, with "Epecho", "I abstain" in Greek, and another Sceptic motto in French: 'Que sais-je?': what do I know ?
Emotional valence, like value in general, can be assessed in several overlapping dimensions of appraisal: an emotional experience might be hedonically disagreeable, but positive as a health indicator; or it might be positive in a short-term perspective, but negative in the longer term, as attested by the motto "no pain, no gain".
101.27 and Philoponus In de an.
