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But if Google resists that impulse, something big is likely to happen.
We could call it a desire or impulse: something that really did not make much logical sense in terms of "career," "money" or "finding a partner" (something I can say finally without ambivalence that I do want).
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This week he told his Veterans Affairs doctor he was fighting back suicidal impulses, something he has struggled with since his return.
Over and over again, in all of my conversations, I hear variations of this same impulse -- something quieter, subtler and more understated than conventional patriotism -- this desire to "go back and do something".
In almost all cases, book purchases are impulse buys – something you want to have, right now.
Both he and his characters run on a picaresque impulse: try something crazy, fail at it, laugh about it, move along.
I imagined this vendetta impulse as something like a buzzing fly in the room, an interference in the mind, a constant pressure to behave in a certain way.
This urge to violence was not a wholly aberrant impulse but something that had been brewing on a national scale, however tamped down by cooler heads and political pragmatists.
The need to diet, which we know so well in relation to food, and which runs so contrary to our natural impulse, is something we now have to relearn in relation to knowledge, people and ideas.
Other studies have suggested tablets are carving a strong niche as a device for casual browsing — which in turn positions them to support casual and impulse shopping, something that's more difficult to achieve on smartphones with their limited real estate (although a highly curated experience may be one way to push impulse transactions through the mobile pipe, as YPlan is doing).
Living in a visually pleasant environment is a human impulse, and something communities tend to strive towards when they are not completely besieged.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com