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But improving its network means spending millions of dollars on new cell towers.
The AT&T cable unit is the industry leader in total subscribers but has been slow to invest in improving its network and has been losing subscribers.
Vodafone has seen its shares slide 5.5% after warning that profits will be hit by the cost of improving its network.
Updated at 2.11pm BST 1.45pm BST Vodafone's shares continue to be pummelled after the mobile giant admitted this morning that profits in 2015 will be hit by the cost of improving its network.
"Coverage is huge, it's just huge, especially with all the mobility that goes on," said Jim Straight, the vice president for data and multimedia services at Verizon Wireless, which invests some $4 billion each year in improving its network.
If wireless was exempted from net neutrality rules, Verizon could limit the use of some applications and spend less money improving its network, or get paid by Web companies for delivering content.
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The correct answer there would have been to say that AT&T will be doing all it can to improve its network and its customer service to ensure these people stay.
AT&T, which is the exclusive carrier for the iPhone in the United States, says it has done a lot to improve its network, and is doing more.
AT&T says that it is continuing to upgrade and improve its network.
Stung by complaints about dropped calls and slow wireless downloads, AT&T said on Thursday that it could spend an additional $2 billion to improve its network this year.
On Friday, the company said it would use the proceeds to pay down debt and improve its network service.
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