The Federal Trade Commission barred Kellogg's last year from running ads saying Mini-Wheats are "clinically shown to improve kids' attentiveness by 20 percent".
The agreement expands on a settlement order that Kellogg agreed to last July over similar claims that another cereal, Frosted Mini-Wheats, was "clinically shown to improve kids' attentiveness by nearly 20 percent".
That agreement expanded on a 2009 settlement with the company over exaggerated health claims for another cereal, Frosted Mini-Wheats, which the company had advertised as "clinically shown to improve kids' attentiveness by nearly 20 percent".
One was in 2009, when the company boasted that Frosted Mini-Wheats could improve the attentiveness of children; the other was a year later, when Rice Krispies were promoted as a way to "support your child's immunity".
That same year, the Federal Trade Commission took Kellogg to task for claiming its Frosted Mini-Wheats were "clinically shown to improve kids' attentiveness by nearly 20%." The FTC forced Kellogg to pull this from cereal boxes, and prohibited the company from "making claims about any health benefit of any food unless the claims are backed by scientific evidence and not misleading".
Studies have shown that sleep positively impacts test taking by improving memory and attentiveness.
These effects included feelings of euphoria, improved energy and attentiveness, feelings of increased physical and mind capacity, and the belief by the chewers that Khat increases their productivity [ 37].
Smart driver assistive technologies (SDAT) belong to a class of complex systems that are used to alleviate accident risk by improving situation awareness, reducing driver workload or enhancing driver attentiveness.
Earlier this year, the company was reprimanded when it used the results of a study to advertise Frosted Mini-Wheats cereal as "clinically" shown to improve a child's attentiveness by 20%.
The author has found this to be a valuable technique to improve the "listening ability, concentration, attentiveness, and comprehension" of the students.
