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This goes beyond a call for companies to include women in leadership positions for the sake of diversity, but rather for the business case of how this improves profits and operations.
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Wasting less also improves profit, they say.
Along with prudent cost cuts, he's synchronizing marketing and manufacturing to meet demand better, which improves profit margins.
Most firms want to make such improvements anyway, since they cut costs and improve profits.
Twenty thousand employees were cut from the payroll, yet Transformation 60 did little to improve profits.
That strategy has paid off with steadily improving profits and sales.
That will help businesses raise prices and improve profits, thus heading off the threat of deflation.
"There was a great culture at Ahold to keep improving profits year after year," Mr. Eustace said.
One attraction of buying back shares is that it increases returns by reducing equity rather than by improving profits.
Many banks, facing economic and regulatory uncertainty, have embarked on widespread cost-cutting programs to improve profits.
Kingfisher, which also owns the French chains Castorama and Brico Dépôt, promised to improve profits by £500m every year.
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