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The improving outlook means the economy is less likely to be a big issue come fall.
An unorthodox economic indicator points to an improving outlook in China's rust belt.
Online retailers were in demand, on hopes for an improving outlook and amid continuing talk of possible takeovers.
For starters, he said, "it reflects an improving outlook for economic growth and less risk of deflation".
Archives|THE MEDIA BUSINESS: ADVERTISING; An improved outlook for online advertising as companies work to hone their approaches.
THE MEDIA BUSINESS: ADVERTISING; An improved outlook for online advertising as companies work to hone their approaches.
The pessimistic outlook was especially predominant within the construction and manufacturing sector, whereas the retail sales business had an improved outlook.
Zenith is predicting an improved outlook for the final months of 2001 and is modestly raising ad spending estimates for 2002 and 2003.
This, and an improving outlook for global production, means an expected "annualized growth of around 5percentt in the next few quarters," they wrote.
"The market really looked beyond the bad numbers and seized on comments by the C.E.O. about the improving outlook," said Ilkka Rauvola, an analyst with Danske Securities in Helsinki.
This improving outlook will be tested next week with the release on Monday of a national report on manufacturing in November and the November unemployment report on Friday.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com