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That kicked off in February with the launch of an advertising API so that larger advertisers can better manage their campaigns on Twitter; an improved advertising analytics dashboard; and Google AdWords-style keyword targeting (TC coverage here, here and here).
Introducing the new, but not much improved, advertising industry.
The results were helped by the NBC network, which had improved advertising revenues because of the Super Bowl broadcast and its hit show "The Voice".
Fox News Channel increased its operating income 31 percent from a year ago, largely from improved advertising revenue and higher fees paid by cable providers for the channel.
"Our second-quarter financial performance reflects improved advertising revenues at each of our business segments, most notably in the recruitment category," or help-wanted ads, said Russell T. Lewis, the president and chief executive.
Yes, good things are happening: Praise from Consumer Reports for Cadillac, and improved advertising.
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The company said it was seeing improving advertising trends.
The FT finished the year strongly, helped by an improving advertising market and solid subscription-based revenues.
If you need a circulation boost to improve advertising rates, you need more and better stories about these football teams.
McClatchy, which also publishes The Sacramento Bee and The Fort Worth Star-Telegram, said its fourth-quarter results were helped by an improving advertising climate, particularly for its Web sites.
He added that the company's cable networks, USA and Sci-Fi, could have better results in light of the improving advertising market.
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CEO of Professional Science Editing for Scientists @ prosciediting.com