The solution for consumers spending less is considered to be competitive advantage through improved personalisation.
Indeed, new molecular approaches to optimise metronomic chemotherapy protocols (and schedules) are urgently needed in order to improve the personalisation of this therapy for cancer patients.
Brands need to recognise that although a degree of personalisation improves service and makes people feel special, the user has to retain control.
This may sound idealistic but I have seen what a difference the staff at Dimensions are making as they embrace our personalisation journey to improve the lives of the people we support by living our values and focusing on what people can do, not what they can't.
Previous research has suggested that any personalisation of approach helps to improve the response rate.
Radiogenomics will definitely contribute to personalisation of patient management and help improve existing staging and diagnostic schemes.
The BBC Trust also said on Monday that the corporation's management should improve its local content "alongside broader actions to improve navigation and personalisation".
This approach is not open to community surveys due to the lack of email lists, but personalisation of invitation letters for internet surveys might reasonably be expected to improve response rates compared to generic invitations.
Meanwhile, I'm told the funding round will be used by Feedr to invest in its technology to improve the online user experience, expand the choice of healthy meals and build out the machine learning that powers personalisation.
This not only means increasingly refined advertising and customer care personalisation but it allows brands to adjust and tailor their service offerings – such as supermarkets being able to predict when individual customers will run out of certain products, or schools altering the way buildings are lit during the day so as to cut bills and improve students' concentration levels.
