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Design thinking offers tools for exploring new markets and opportunities; Six Sigma skills can be applied to improve existing products.
There are what he calls sustaining technologies, which merely improve existing products or services, and disruptive technologies, which completely change the nature of a market or business.
These efforts to improve existing products and processes have been formalized under the titles of value engineering and cost-benefit analysis.
Its efforts energized the newsroom, helped improve existing products and sparked innovative ideas.
Food producers are constantly searching for ways to improve existing products and to develop new products.
firm is looking for innovations that are cheap to fund, and ways to use in-house technology to improve existing products on the market.
Similar(51)
Companies spend their profits on improving existing products or introducing new ones.
He contrasted disruptive innovation with sustaining innovation, which simply improves existing products.
Most of the spending described as research and development actually covers work by engineers, programmers and technicians who are improving existing products.
For starters, the city is home to the headquarters of global hardware giants like Samsung and LG, but the companies have built their success largely by copying and improving existing products rather than by innovating or moving into new technology frontiers.
The Web site features examples of innovations that opened new markets or improved existing products.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com