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If the savings rates were to sharply improve, consumers would spend much less.
It offers tips and advice to on apps, gadgets and financial tools to improve consumers personal and professional lives, and has a reach of 22.7 million unique users a month, including 1.6 million in the UK.
Many small businesses are what used to be called, disparagingly, "life style" enterprises — companies that master one or two small functions to improve consumers' purchasing power or quality of life.
Despite a new code for pension providers, launched in March and designed to improve consumers' choices, the research found only 66% of retirees were aware of enhanced annuities, which offer a larger annual pay out to those who have certain medical conditions or have made certain lifestyle choices.
If economic conditions don't improve, consumers are likely to eliminate outside dining altogether, opting instead for home-cooked meals.
His thinking about how Sonys technology could improve consumers experiences led to such game-changing products as the Walkman.
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"But the competition will improve consumer value, which will mean more consumers renting movies online".
"Again we're extending this network of surveillance, but it will improve consumer satisfaction," she says.
But other solutions from the CMA might include measures to improve consumer awareness and choice.
Proponents of media mergers say such combinations improve consumer access to news, information and entertainment.
Higher interest on savings accounts, if the new policies allow, would only improve consumer purchasing power.
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