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Your logo, as well as the rest of your marketing materials, is the first impression on a customer.
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The first impression (along with the last impression) are very often the memory-creating impressions for a customer.
Do not leave a bitter impression on the customer's mind by getting irritable, disinterested or unfriendly with the customer.
You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
A well-designed, professional website can make a great impression on potential customers, but add-ons may actually make a website more difficult to navigate.
On the one hand you don't want to waste money on capacity you don't need, but on the other hand, if things go really well, you don't want to have too little capacity because users will not put up with a slow or unreachable service; and because you are a new business, you realize that you only get one chance to make a first impression on new customers.
Using a professional video production company will almost certainly produce better results, though, and a polished, stylish end product with quality visuals, writing, planning, and sound (amateurs rarely cover all these bases) is a lot more likely to make a strong impression on potential customers.
It can positively change your employees', your customers' and even your authentic perception of community and leave an impression on the customers and stakeholders you serve.
A simple interaction like thanking them for dealing with you is enough to get that dialogue going and to leave an impression on your customers.
The wooden bar is packed with winemakers having a drink, either dressed in work overalls or making a good impression on potential customers over lunch.
One is that by giving out candy, a server made a more favorable impression on the customers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com