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'impression management' is a correct and usable term in written English.
This phrase is used to refer to the strategies and techniques used to influence how someone else perceives you. For example, if a job applicant engages in impression management by dressing professionally for an interview, they are trying to create the impression that they are a responsible and professional person.
Exact(60)
What this report is all about is corporate propaganda and impression management.
In general, scholars do not think of impression management as an intentionally deceptive or nefarious practice.
In terms of impression management, it was the ministerial equivalent of "I'm not a racist, but…".
Furthermore, impression management demonstrated incremental validity over conscientiousness.
We study the association between corporate governance and impression management in annual results press releases (ARPRs).
Self-serving attributional tendencies in annual report narratives are generally construed as purposive impression management behaviour.
The interviewees' utterances unveil private meetings imbued with theatrical verbal and physical impression management.
The gaze of surveillance transforms the Q&A into a dramaturgical encounter, where impression management techniques are important.
The results confirm that strong governance limits impression management, consistent with governance monitoring effectively reducing self-serving disclosures by management.
We discuss the implications of leaders' impression management during organizational decline.
These pioneering findings can inform scholars and practitioners on impression management processes in professional online settings.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com