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Mr. Crowley, who has an important customer base in Asia, went further.
The company, which portrays itself as gay friendly, instantly found itself at odds with an important customer base.
Northwest would not comment directly on the case because the airline is in settlement negotiations, but a spokeswoman said the company was seeking ways to improve its service to what it considers an important customer base.
Amazon has focused on boosting Prime subscribers, which its chief financial officer has previously called its "most important customer base".
The thesis of this article is that chemical data in general, and freely available open data in particular, needs to undergo an inversion of priorities: whether explicitly or not, when scientists publish chemical information, their first and most important customer base is software algorithms, while their secondary audience is human beings familiar with the subject material.
The "TLC" is Burberry's most important customer base, as the revenue from travelling Chinese shoppers surpasses the revenue earned from the China market alone.
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It's important to choose a cause important to your customer base.
In business, few things are as important as your customer base.
Andrea also noted that the shoe construction and materials that make up the shoe were important to her customer base.
Not only is having an active social media and web presence important for building your customer base, but it is even important for your business's financial health.
"But especially for smaller sellers, it's important to have that customer base there".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com