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As a result, many of Procter's most important brands have underperformed products made by rivals like Kimberly-Clark and PepsiCo's Frito-Lay.
The strength of Barbie and other important brands -- combined with two years of cost-cutting -- have lifted the stock of the company, the nation's largest toymaker.
There's a recognition by the universities of their ability to influence the actions of important brands and change outcomes for the better".
For those who are brand-conscious, our wish is that they understand Nautor's Swan as being one of the most important brands".
As its market share dwindled, PepsiCo began working this year to raise the stature of its namesake cola and other important brands.
In the UK, its shows are broadcast via Sky and Virgin Media on the women's network TLC, one of Discovery's most important brands.
Similar(39)
Mr. Harteveldt called airport lounges "one of the most important branding elements for an airline".
The statement added: "Patch has become an important brand across many towns in America.
Cadbury's chief operating officer, John Brock, called RC "an important brand for a number of independent bottlers".
Palin is far and away the most important brand in American politics after Barack Obama, and attention must be paid.
From those jobs, I learned how important brand awareness is, and how hard it is to get shelf space.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com