Media specialists increasingly design a firm's entire advertising strategy, researching the audience, deciding where a client should spend money and assessing the results".Full-service agencies have finally woken up to the importance of media," declares Sir Martin.
First, elites sympathetic to Saudi Arabia rushed to minimize the importance of the cables, declaring (remarkably quickly, given the number of documents to be perused) that there was nothing new or interesting to be found in the release.
Egypt's goalkeeper, Essan El-Hadary, made no effort to underplay the importance of the match, declaring that a victory for his team, which would leave them five points clear of the country they see as their main rivals, would be "the gateway to the World Cup".
"I don't think you understand the importance of this," he declared.
As early as 2001, the Science Syllabus foregrounded the importance of science as inquiry, declaring "The primary science syllabus aims to provide pupils with opportunities to develop skills, habits of mind, and attitudes toward learning science" (Ministry of Education (MOE), Singapore, 2004a, p.4).
"Film has lost its importance," he declared later.
He dedicated the last ten minutes of his talk to championing the importance of science funding, and declared that the work he and others had been awarded the Nobel prize for would probably not be possible now.
Back in March, the NHS England chief executive, Simon Stevens, outlined the importance of STPs when he declared that: "Now is the time to confront – not duck – the big local choices needed to improve health and care across England over the next five years, and STPs are a way of doing this.
Our findings further bridge the gap between the declared importance of religion in the lives of Kenyans and its significance in shaping youth outcomes in adverse situations and contexts.
