The observed improvement in compliance with infection control precautions when a coloured cue was present is consistent with existing evidence on the importance of colour in the communication of information [ 33].
Paul Medlicott, head of FMCG at law firm Addleshaw Goddard, commented: "Trademarks of names and logos are familiar to most businesses, but the high court's ruling in favour of Cadbury shows the increasing importance of colour trademarks.
Both groups were then asked to rate the importance of colour in 13 other works of art.As the team report in Psychological Science, in all three studies, those who were presented with concrete tasks and information responded more promptly than did those who were asked to think in an abstract way.
Here we used domestic chicks, Gallus gallus domesticus, to investigate the relative importance of colour and pattern in avoidance learning.
This chapter discusses colour trends, the main influences that affect colour trends, the importance of colour trends in design and material and the interaction of colour trends with our daily consumption or conservation of design.
It examines the connection between design, material and colour and underlines the importance of colour trends to products and brands as well as the life cycle of colour trends in various industry sectors.
This study supports earlier findings of the importance of colour for discrimination among prey but also provides evidence that other less associable signal properties such as internal patterning, when holding valuable discriminatory information, can be used to assess prey quality in a hierarchical manner.
The importance of colour is linked to Messiaen's synaesthesia, which he said caused him to experience colours when he heard or imagined music (he said that he did not perceive the colours visually).
Improvement in the colour contrast of the maps from the interviews to the surveys emphasizes the importance of selecting colour blind accessible colour schemes.
Eyes of lower vertebrates are often spectacularly coloured and an increasing amount of data, indicate the importance of eye colour in communication and health.
Given the great importance of structural colour in wild plants (Glover and Whitney 2010), these remarkable cultivars deserve to be investigated to determine the cellular and physical basis.
